|Ogilvy & Mather Advertising - Customer Department|
|Suitable for professional||Advertising, Guan Gong, News, Communication, Marketing, Chinese, New Media, etc.|
|Admission criteria||Evaluate student background based on registration materials|
|internship period||Not less than 3 months (field internship) or 1 month (remote online)|
|Internship method and
|Field internship: recommendation letter + internship certificate; remote online internship: recommendation letter.|
|Number of enrollments||All the above internship methods are accepted for the whole year.|
|Note: Students in the field internship need to take care of their accommodation and air tickets.|
First, the company introduction
Ogilvy, known as the "360-degree brand steward", was founded in New York in 1948 by David Ogilvy, known as the father of advertising. Ogilvy is part of the WPP Group and is the largest in the world. One of the communication groups, one of the top 8 advertising groups in the world, with 450 branches in 169 cities in 120 countries.
Ogilvy & Mather Group has a number of subsidiaries involved in different fields, such as Ogilvy & Mather, Ogilvy & Mather, Ogilvy PR, Ogilvy & Mather, Ogilvy & Mather, Ogilvy & More. It is a true global agent for media, advertising, public relations, interaction, design, visual identity, retail marketing, promotions and new media.
In 1991, Shanghai Guangmei and Ogilvy & Mather jointly established Shanghai Ogilvy & Mather Advertising Co., Ltd. At present, Ogilvy & Mather has established a number of companies in Beijing, Shanghai, Guangzhou, Fuzhou, Hong Kong and Taiwan to provide comprehensive professional integration services and strategic consulting for many local and international famous brands. In 2014, Ogilvy & Mather was named the No. 1 Creative Agent of the Year in Greater China by Campaign Magazine and the No. 1 in the Greater China Digital Agent of the Year.
Second, the department introduction - Ogilvy & Mather Advertising Department
The Account Servicing Department is the most important department of the advertising company. Its main job is to contact customers and develop creative guidelines. It is the starting point for all businesses and the window for ultimately selling services to customers. The work involved usually includes Vientiane includes simple market adjustments, core strategy development, and daily customer maintenance. At present, in most advertising companies, especially 4A companies, the customer department is divided into several groups, usually combined with a specific group of the creative department into a project team to connect one or more customers.
Third, recommend professional
Guan Gong, advertising, journalism, communication studies, marketing, Chinese, English, new media and other majors.
Fourth, work place and service enterprise
Office location: 8-11 floors of Ornate Building, No. 58 Jinbao Street, Wangfujing, Dongcheng District, Beijing.
Major customers include Unilever, Volkswagen, American Express, Sears, Ford, Shell, Barbie, Pond's, Dove, Maxwell, IBM, and Kodak.
5. Leaders leading the work of students
The project team works in a form, directly led by the team leader, and the intimate seniors escort the whole process.
6. Interns' work contents and requirements
1. The operation of the world's top 500 foreign brand advertising projects;
2. Campaign data tracking, collection and organization;
3. The maintenance and operation of the brand WeChat public account background;
4. Assist in handling the daily affairs of the department.
1. Have a certain understanding of new media advertisements, and relevant internship experience is preferred;
2. Strong English comprehensive ability to cope with daily work communication;
3. High learning ability and strong resistance to stress. Can adapt to the fast pace and high intensity of the advertising industry;
4. Be proactive, optimistic and cheerful;
5. Familiar with office software operations such as Excel, PPT, and Word. Photoshop skills are preferred;
6. The internship time must be more than three months for four days or more (working days).
7. Non-interpolated interns need background and ability
1. The top 20 college students in the world are recruited only for those with excellent results in 985 and 211.
2. Undergraduate majors are marketing communications;
3. After at least three rounds of compound interviews (written test + interview), focus on whether you have idea, wide knowledge and active thinking;
4. English listening, speaking, reading and writing skills must be super strong;
5. Those who have won the Golden Award, the Academy Award, the Daguang Competition and other domestic industry awards are preferred.
Eight, recommendation letter and internship income
Undergraduate students and above can be inferred on-the-job internships, and the letters of recommendation from the department manager and above are required to apply for study abroad.
Nine, reference work environment
The Gorgeous Building is the first pure commercial office project on Jinbao Street. It is adjacent to the East Second Ring Road, close to Dongdan and Wangfujing, and is within walking distance of Metro Line 1 and Line 5.